You may not realize it, but as a manager or team leader, you create experiences every minute of the day that help shape your organization’s culture. These experiences include:

• Promoting someone
• Firing someone
• Announcing a new policy
• Interacting in meetings
• Providing feedback
• Communicating through conversation, email or presentations

Such interactions shape beliefs about “how we do things around here.” These beliefs, in turn, drive people’s actions, which collectively produce results.