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Personal Coaching
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A coach is a professional who works with individual clients to help them achieve results and sustain life-changing behavior in their lives and careers.
Coaches address the whole person — with an emphasis on uncovering blind spots and producing right action that leads to more fulfillment, more balance, and more effective processes for living.
Consultants have been around a long time. Coaches are relatively new. The two professions take very different approaches.
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Consultants are problem solvers. Their underlying message is, "I'm smarter than you are. I'll tell you what's wrong and how to fix it."
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Coaches are people developers. They don't tell their clients what to do; they ask questions. Their message is, "You're smart. I'll be a mirror to help you look inside yourself, so you can not only solve this problem, but maximize your potential in all areas of your life."
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The goal of consulting is typically to maximize profits.
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The goal of coaching is to maximize potential.
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Coaches also operate differently from trainers and group facilitators.
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Trainers work with groups of people, primarily by teaching in a classroom setting within a short, predetermined time frame.
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Coaches work with individuals, primarily by listening and asking questions over an extended, open-ended time period.
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The goal of training is to impart information.
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The goal of coaching is to elicit action.
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The key ingredient is knowledge.
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The key ingredient is relationship.
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Coaching is a powerful relationship that enables people to make important changes in their lives. The primary benefits begin after clients hang up the phone. That's when they begin the real work of redirecting their lives.
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